CASIANI was recently featured in The Wall Street Journal article discussing how lead times and customer expectations are transforming retail. The article discussed how alleviating time pressure changes the type of consumer you appeal to. By taking away that urgency you appeal to someone who cares about quality and lifespan, over how quickly they can receive the product.
As CASIANI operator Alex Mantziaris noted in the piece: "Removing the rush from a transaction attracts a higher-intent buyer, someone who values how long something lasts over how fast it arrives."
Read the full article in The Wall Street Journal:
https://www.wsj.com/business/retail/fast-free-shipping-retailers-fedex-ups-amazon-e6ba5967